Case Study: Q the Cake

A fellow developer and I were approached to create a site for a recently formed cake designing business. Quincy, our client, did not yet have a clear idea of what she wanted on her site. We began our discovery process, researching her competitors in the area, and asking Quincy what she liked and disliked about other websites of a similar nature. During our research, we found that the name she had originally created for her company was already being used by a different company so we then had to help her rebrand.

Our team practices agile development with scrum team methodology, so it was decided that for our first sprint, we would help our client choose a hosting site that fit her needs.

By the second sprint, we had a backlog list of features Quincy wanted, so we developed a wireframe of the site and showed our design to various testers to get a grasp of what we needed to improve. After these tests, we made our changes and returned to Quincy to discuss her thoughts and our plan for the next sprint. She found the site was too formal for the brand she had in mind and made a few suggestions on what else the site could feature. We then decided on a name and began preparing for the new sprint.

We carefully developed a new logo for her site, making sure to keep in contact with her so she could approve the changes we were making. We then overhauled the site to match the aesthetic of the new logo design.

The new design overhaul was well received by Quincy. There were a few more alterations she requested, most of which we were able to accommodate, however, there were a few that would have lowered the efficiency of the site. Later in the meeting, we brought up our concerns, and Quincy trusted our judgment. With that last hurdle out of the way, we began our final sprint.

With the design being mostly complete, we began working on adding and organizing the last chunks of content she wanted on her site. After we optimized the layout of the new content, we made the final style tweaks that were discussed and returned to Quincy.

As it was our last meeting, we made sure to polish the website as much as possible. Our efforts were a success as Quincy was delighted with the final product. With the job finally complete we discussed our fees and offered our services for future updates she may want to rehire us for.